Brand management is a communication function in marketing that includes analysis and planning on how that brand is positioned in the market. Developing a good relationship with the target market is essential for brand management.

Digital marketing applies technologies such as websites, e-mail, apps and social networks. Social Media Marketing is a component of digital marketing. It became more sophisticated as an effective way to create a relationship with the consumer .

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. PR may include an organization or individual gaining exposure to their audiences using topics of public interest.

Film production is the process of making a film. It involves a number of stages including an initial story, idea, through scriptwriting, casting, shooting, editing, and screening the finished product before an audience that may result in a film release and exhibition.